The Racist, Bestselling Toothpaste Finally Gets a Rebrand — After 87 Years

The various packaging of Colgate’s racist toothpaste Darlie over the past 87 years.
Public domain from Wikimedia Commons

One month ago I wrote an article about the prevalence of an offensive toothpaste that is #1 in many countries in Asia. Not only does it have a bad history, but it’s continued use (and popularity) of the brand always surprised me.

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Traveler | Ex-pat | Failing polymath | Career generalist | Frumpy snarky dude who’s interested in far too many topics | PB&T creator | Top 1000 Writer

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J.J. Pryor

J.J. Pryor

Traveler | Ex-pat | Failing polymath | Career generalist | Frumpy snarky dude who’s interested in far too many topics | PB&T creator | Top 1000 Writer

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